Dynamics of Consultancy: Achieving
Success as a Consultant
Moving from a paid employee to a professional
consultant can be profitable and enjoyable but can also be frustrating with
several challenges. Successful consultants
know there are many challenges that they have to deal with and they develop the
right qualities to make them succeed in consulting.
These qualities are essential if you must
succeed as a consultant and as many successful consultants already know, being
successful in consulting is never by chance but by developing the right set of
qualities which I would be discussing and like the word of one of my favourite
authors, Steven R. Covey, if you want to achieve your highest aspirations and
overcome your greatest challenges, identify and apply the principle or natural
law that governs the results you seek.
Having worked as a consultant for appreciable
number of years, I realised clients would typically approach consultants for
two reasons, mainly because the client expects the consultant to have
more expertise than the organization’s internal resources or simply because the
clients do not have sufficient time to solve their own problems or implement
their own projects.
This then mean to be successful as a consultant,
your level of knowledge is a key success factor. Firstly, your level of
research knowledge should be broad enough to find solutions. You also need to
remain current by reading professional journals, magazines, informative
websites and networking with fellow consultants. More importantly, you should
know how to apply theory into practice and be skillful in using appropriate
tools and techniques such as softwares and guidance documents to function
efficiently in the job.
Secondly,
maintaining professionalism at all times will keep you on track and enhance
your chance to succeed. It is essential that you keep a professional
relationship with your clients and keep in mind that they are paying for the
services. They therefore expect you to discharge your work in a professional
manner. Consultants sometimes become so familiar with their client that they
start exhibiting employee attitude in their role. You need to avoid this as it
often leads to negative task result.
In addition,
the power of branding and reputation are two qualities that must never be
ignored if you must succeed as a consultant. A brand goes further than the
simple features of the product to create a unique image. For instance, a black
coloured sport shoe is only a black shoe, but by placing a Nike brand on it,
buyers have the perception that the black coloured sport shoe is of higher
quality. Unique branding helps a product to stand out in a competitive market.
So, you have to brand yourself with distinct features from your competitors. The
modern day concept of “brand” encompasses not just the qualities of products
but how customers feel about those
products. So, your personal brand is not the same as the real you, rather it is
based on what people think about you and their assessment of your expertise,
your work, and character. Your brand is powerful enough to open or close business
doors.
We all know
how Coca Cola will taste like. So your customers should know what to expect
from you at all times. The quality of your service or product should always
meet customers’ satisfaction and requirements.
Your ability to deliver a consistent quality product or service to a
client would strengthen their business relationship with you and help build
their confidence in you. Like the popular advert, “if no be Panadol, e no fit be like Panadol”- once you successfully
create a distinct brand for yourself, your customers will always be loyal to
you and seek your service irrespective
of the availability of other consultants in your field.
Furthermore,
you must protect your public reputation above every other thing. It is always
very difficult to build a damaged reputation, so you don’t want to go through
the costly process of repair. This is why to be a successful consultant,
integrity, accountability, responsibilities and excellent ethical behaviour
should be part of your core values and must be put to practice always. You also
have to be selective about the clients for whom you work. In the course of your
practice, should you encounter circumstances or contracts where the client
require you to discharge your duties in an unethical way, it is better you walk
away from such contracts rather than having your reputation damaged.
Understanding
the appropriate certifications and professional membership requirements for
your area of specialty in your country and ensuring you meet the requirements
for both is vital to your success. For instance, a practicing health and safety
practitioners in Lagos State may need to register with Lagos State Safety
Commission, ISPON, NISE and if servicing clients within the oil and gas sector,
it might be necessary to register with OGTAN and get a DPR license. Likewise,
it would be beneficial for a practicing health and safety practitioner in the
UK to work towards meeting the eligibility criteria for inclusion into the
Occupational Safety and Health Consultant Register, OSHCR.
The web-based
register aims to assist businesses in finding advice on general health and
safety management and being in the register gives you the advantage of visibility
to businesses for advisory services. Also, businesses are assured that you have
met your professional body’s code of conduct and you are committed to providing
sensible and proportionate health and safety advice, hence, increasing your
chances of being engaged by businesses for health and safety advice.
Additional
advantage of gaining the necessary certifications and professional membership
is that it gives you competitive edge during bidding and promotes
sustainability. There have been cases where a consultant contracts has been
suspended because the necessary registration with the needed institutions has
not been done.
Likewise, maintaining
your continuous professional development (CPD) and attaining the right level of
membership of your professional institution are key to your success. As a consultant, CPD helps keep your
knowledge and skills up-to-date. It also ensures that the professional standard
of your services are high and maintained.
Additionally, it builds your confidence and credibility in the presence
of your clients. For example, when you maintain your CPD and attained the
Chartered Member of IOSH, you're entitled to use the designation Chartered
Safety and Health Practitioner and the designatory letters CMIOSH. This increases your chance of success as a
consultant, as employers know that when they work with a Chartered Safety and
Health Practitioner, they're dealing with someone who's at the top of their
profession.
Businesses
and employers are already well used to working with and hiring Chartered
professionals. They recognise Chartered status as shorthand for 'best in class'
and they know they'll get the highest professional standards from a Chartered
individual. So, you would most likely be well positioned for business
relationship and opportunities including opportunities to compete with other
professionals. You would have the advantage of building positive relationship
with your clients and gaining their trust as a consultant.
More also,
you need to improve your soft skills if you must succeed as a consultant These skills include social graces, communication abilities,
language skills, personal
habits, cognitive or emotional empathy, time management, teamwork and
leadership traits. . In fact, you will be hard-pressed to find professional
skills that matters more than these. Hence, these are skills you need to
succeed as a consultant and essential in creating a long lasting relationship
with your clients. As a consultant, your technical ability can make you perform
a task but will never be sufficient to keep you on the job. Thus, consultants
should have excellent oral and written communication skills and should be able
to communicate their opinions effectively.
You should be able to demonstrate a team player attribute and exhibit
good judgement when confronted with a problem and should make decision based on
facts without being too quick to jump into decisions when offering
solutions. Time management is also key
to a consultant success. You should consider adjusting your work style to
accommodate your project requirements especially when confronted with pressure
to maintain high quality within specific time and budget constraints.
Another
critical element to your success is knowing what to charge your clients. As you invest in business equipment and
marketing, you must commit time to compute what you will charge your clients. Deciding
on a fee rate for your consultancy services requires you to consider factors
like arithmetic, competition, expertise and industry so as to avoid some of the
mistakes inexperience consultants often make such as setting rates that are too
low, thereby making it difficult to raise in the future. There are several guidance
documents and article online on how to set consulting fees. You should research
on them and set consulting fees that does not put you at disadvantage. Example
is the wikiHow article on How to set consulting fees.
In addition
to setting the right fee structure for your consulting services, you need to
establish a payment policy both for your services and terms for cancellation.
You must make it clear before you begin any work as these would help prevent
conflicts with your clients because they would have the opportunity of
understanding the cost ahead of time. Subsequently, before you start any job,
get a signed contract as to what you will do, what the fee will be and when
payments will be made.
Finally,
self-discipline and setting high standards of excellent performance in area of
your consultancy business and continually striving to get better are essential
qualities you must possess to succeed in this changing world. Clients are
frequently seeking high quality services within tight deadline and limited
resources. For you to provide satisfaction, you therefore require self-discipline
and extra committed hours of working.
In summary,
besides all the qualities discussed above, if you plan to succeed as a
consultant, you must be prepared to discipline yourself and put in extra hours
of hard work required to meet your clients’ satisfaction.
Written
By: Engr. Kayode Fowode, CMIOSH
Managing Director,
Kevron Consulting Limited
k.fowode@kevronconsultingltd.com
Managing Director,
Kevron Consulting Limited
k.fowode@kevronconsultingltd.com